About 
the Founder

Kateryna Horbatkova

Managing Director | Head of Strategy

An international strategist and entrepreneur with over sixteen years of experience leading marketing, communications, and brand positioning projects for corporate companies and luxury brands.
As founder of Sofiam Group, she operates internationally across Europe, the Middle East, India, and the CIS markets, developing strategies focused on growth, international expansion, and premium positioning.

PROFESSIONAL EXPERIENCE

  • Strategic management of international campaigns in the luxury, tourism, food & beverage, automotive, and fashion sectors

  • Development of digital export and market positioning strategies for European markets, the MENA region, India, Turkey, and the CIS, through projects carried out in collaboration with Assocamerestero, Confindustria chapters in various Italian regions, and Swiss and international institutions, including Luzern Business, the Canton of Graubünden, and government agencies in India and the Middle East (Saudi Arabia and the UAE)

  • Conception and coordination of premium events and high-profile international experiences, with a focus on strategic networking, brand visibility, and international partnerships

  • Oversight of integrated activities in influencer marketing, advertising, content production, and omnichannel communication

TEACHING AND TRAINING

  • Lecturer and instructor specializing in international marketing, digital strategy, and export communication

  • Instructor for the “Russian for Business” Master’s program at the Catholic University of the Sacred Heart in Milan for three consecutive years

  • Trainer for Chambers of Commerce, business associations, and organizations dedicated to business development

  • Speaker at conferences and events focused on marketing, innovation, and digital transformation, including the Web Marketing Festival and Training Week

ASSOCIATION INVOLVEMENT AND NETWORKING

  • Co-founder and creator of SwanDrive Association, an initiative focused on international networking and automotive & luxury projects (through January 2026)

  • Active member of the Ticino-based Mompreneurs association, dedicated to women’s entrepreneurship

  • Involved in social initiatives and fundraising activities in support of cancer research

Lets work together